An Illinois police department has recently come under fire for using a Call of Duty-themed poster to attract young recruits. The controversial post urged the youth to 'stop playing games and answer the call of duty'. Shortly after facing widespread criticism and being labelled as 'tone-deaf', the Peoria Police Department decided to remove the poster.
The visually striking poster attempted to appeal to potential fresh recruits featuring images of fully equipped law enforcement officers striking a pose reminiscent of Call of Duty's cover art. The ad, however, was perceived negatively, resulting in its removal.
Police Chief Eric Echevarria expressed his regrets saying:
"The aim was to connect with the younger generation through something they could resonate with. However, our intent was misinterpreted, which I take full responsibility for. I extend my sincere apologies. Our objective remains to recruit the most suited professionals for the department in the most respectful manner."
The poster sparked fierce backlash from social media users, particularly for displaying three white men, armed and pointing their guns towards the viewer. This glaring detail stirred up widespread agitation.
This isn't the first instance of authorities utilizing the popularity of video games to reach a younger demographic. Not so long ago, the British Army sought to engage younger individuals through Fortnite by presenting a game that simulated a military training scenario. The initiative insisted players that they 'belonged here' meaning in the armed forces.
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