Microsoft has recently shared an exciting update on the Xbox Game Pass, revealing that the subscription service now has a whopping 34 million subscribers. This figure represents a substantial increase from the previously reported 25 million, indicating a 36% growth. Despite this impressive growth, the numbers still fall short of Microsoft's ambitious target of 100 million subscribers by 2030.
Phil Spencer, the head of Xbox, has been candid about the company's perspective on the growth of Game Pass. In an interview with The Verge, Spencer emphasized that the aim was never to convert every Xbox user into a Game Pass subscriber. He highlighted that subscriber revenue accounts for only 10-15% of their content and services revenue, suggesting that while Game Pass is a successful venture for Microsoft, it's not the sole focus of their business strategy.
The update on the subscriber count was shared during the Xbox Business Update podcast, underlining the importance of Game Pass in Microsoft's gaming ecosystem. Despite the service's success, Spencer's comments reflect a broader strategy that values diverse revenue streams and not just subscription services.
As Xbox Game Pass continues to grow, it's clear that Microsoft is keen on expanding its gaming offerings, without making subscription services the be-all and end-all. This approach not only caters to a wider audience but also respects the varied preferences of gamers worldwide.
Don’t miss out on what else we’ve got on XP Gained! We’ve got daily Xbox, Playstation, Nintendo, PC , Steam Deck and other Gaming News. We have it all covered.
Sign up to comment or follow us on X (formerly Twitter).
